A. GENERAL BUSINESS INFORMATION
1. Business name:
Aeolian Land
2. Industry:
Pasta
3. Job object:
Production and sale of handmade pasta
4. Year of foundation:
2013
5. Legal form of the business:
General partnership
B. DETAILS OF THE BUSINESS PLAN
Title and short description of the proposed business plan.
Production of handmade pasta.
New and traditional recipes are to be used for the production of pasta with pure fresh local ingredients.
1. MISSION & SHORT DESCRIPTION OF THE BUSINESS (description of the aim, of the main idea and the phase of implementation of the plan)
Production of handmade pasta using raw materials from the islands of Lesvos and Limnos. Traditional “grandma’s recipes” will be used so that our traditional tastes are given prominence to.
At this stage the building where the business will be housed has been found and market research is conducted for the equipment to be bought.
2. AIM OF THE BUSINESS (Based on quantitative evidence)
Our aim is to produce high-quality products in reasonable prices.
3. BUSINESS FUNDING
TABLE 1
|
First Year |
Second Year |
Third Year |
Total |
Equity capitals |
25.000 |
|
|
|
% |
55,5 |
|
|
|
Business bank loans |
20.000 |
|
|
|
% |
45,5 |
|
|
|
Business grants |
|
|
|
|
% |
|
|
|
|
|
|
|
|
|
Total |
45.000 |
|
|
|
% |
100 |
|
|
|
4. ORIGINALITY AND INNOVATION (Any technological or technical know-how innovation that will be used to make our business more competitive.)
Old traditional recipes will be used for the production of pasta. The recipes were collected from housewives many of whom come from Minor Asia and live in villages on the island of Lesvos. We are sure that these traditional tastes in combination with the use of pure ingredients from Lesvos and Limnos will draw the interest of our potential buyers.
1. MARKET
5.1 MARKET SEGMENTATION
Initially we aim at the buying public of Lesvos. We also aim at promoting our products everywhere in Greece in the near future.
5.2 BUSINESS PREMISES: LOCATIONS AND FACILITIES
Premises: 200 square metres that include:
– cooking laboratory
– reception
– warehouse
– toilet
– cleaning and washing room
5.3 COMPETITION
There are some local consortiums producing similar products as well as packaged products promoted as ”traditional”.
5.4. SWOT ANALYSIS
STRENGTHS
Quality, variety of products, reasonable prices.
|
WEAKNESSES
Transport of some raw materials (flour from Limnos) |
OPPORTUNITIES
Promotion of the products everywhere in Greece.
|
THREATS
Competition
|
6. PRODUCTS AND SERVICES
6.1 DESCRIPTION OF THE PRODUCT OR/ AND SERVICE
Pasta made mainly with raw local materials.
Variety of products and forms: spaghetti, macaroni, homemade noodles, trahanas and a variety of pasta products in different shapes. The package will also be handmade.
7. PRODUCTION PROCEDURE
7.1 DESCRIPTION OF THE PRODUCTION PROCEDURE (stages and organization of the production procedure or the way to implement our services)
Α. Selection and purchase of raw materials from local producers from Lesvos and Limnos.
Β. Kneading and addition of aromatic substances as well as other ingredients such as spinach, eggs, tomatoes et.c.
C. Production of pasta in a variety of shapes using appropriate equipment.
D. Drying (of pasta)
E. Weighing- Packaging of products
F. Storing of products
G. Promotion of products
7.2 SUPPLIERS
We will prefer local producers from Lesvos- Limnos.
7.3 PRODUCTION STAFF
There are five members in the production staff (who are also the founders of the business).
7.4. EQUIPMENT ANALYSIS
– kneading machine
– machine for the production of pasta
– drying machine
– oven
– weighing machines/scales
– fridge
– 2 butane gas burners
– 2 stainless cabinets
– stainless cookware
– 2 counters
– bureau
– seats
– shelves
– computer and printer
– telephone/fax machine
– cash machine
– van
8.1 SPECIFICATION OF THE PRICE OF THE PRODUCTS
Depending on the kind of product the price ranges from 2 to 4 Euros.
9. FINANCIAL ANALYSIS
TABLE OF THE BUDGET OF THE RUNNING COSTS
Costs |
1st Year |
2nd Year |
3rd Year |
Equipment |
19.800 |
|
|
Payroll |
|
|
|
Costs of third party services |
2.000 |
|
|
Rent |
12.000 |
|
|
Operating cost |
1.500 |
|
|
Advertising/ Marketing |
1.200 |
|
|
Building insurance |
700 |
|
|
Transportation expenses |
3.600 |
|
|
Fixed costs |
4.200 |
|
|
Means of transport |
|
|
|
Total |
45.000 |
|
|
- 10. CONCLUSION
With the right promotion and due to the high-quality of our products in combination with our reasonable prices, we hope that we will have capital amortisation after five years. We believe in the long sustainability of our business, as well as the expansion of the business in all over Greece and other European countries.