Business Plan: Aeolian Land

pasta

 

A. GENERAL BUSINESS INFORMATION

1. Business name:

Aeolian Land

2. Industry:

Pasta

3. Job object:

Production and sale of handmade pasta

4. Year of foundation:

2013

5. Legal form of the business:

General partnership

B. DETAILS OF THE BUSINESS PLAN

Title and short description of the proposed business plan.

Production of handmade pasta.

New and traditional recipes are to be used for the production of pasta with pure fresh local ingredients.

1. MISSION & SHORT DESCRIPTION OF THE BUSINESS (description of the aim, of the main idea and the phase of implementation of the plan)

 

Production of handmade pasta using raw materials from the islands of Lesvos and Limnos. Traditional “grandma’s recipes” will be used so that our traditional tastes are   given prominence to.

 

At this stage the building where the business will be housed has been found and market research is conducted for the equipment to be bought.

 

2. AIM OF THE BUSINESS (Based on quantitative evidence)

 Our aim is to produce high-quality products in reasonable prices.

3. BUSINESS FUNDING

TABLE 1

First Year

Second Year

Third Year

Total

Equity capitals

25.000

            %

55,5

Business bank loans

20.000

            %

45,5

Business grants

            %

 

Total

45.000

 

 

 

            %

100

 

 

 

4. ORIGINALITY AND INNOVATION (Any technological or technical know-how innovation that will be used to make our business more competitive.)

    Old traditional recipes will be used for the production of pasta. The recipes were collected from housewives many of whom come from Minor Asia and live in villages on the island of Lesvos. We are sure that these traditional tastes in combination with the use of pure ingredients from Lesvos and Limnos will draw the interest of our potential buyers.

 

1.  MARKET

 5.1 MARKET SEGMENTATION

            Initially we aim at the buying public of Lesvos. We also aim at promoting our products everywhere in Greece in the near future.


5.2 BUSINESS PREMISES: LOCATIONS AND FACILITIES

Premises: 200 square metres that include:

– cooking laboratory

– reception

– warehouse

– toilet

– cleaning and washing room

5.3 COMPETITION

            There are some local consortiums producing similar products as well as packaged products promoted as ”traditional”.

5.4.  SWOT ANALYSIS

STRENGTHS

 

Quality, variety of products, reasonable prices.

 

 

 

 

WEAKNESSES

 

Transport of some raw materials (flour from Limnos)

OPPORTUNITIES

 

Promotion of the products everywhere in Greece.

 

THREATS

 

Competition

 

 

 6. PRODUCTS AND SERVICES

6.1 DESCRIPTION OF THE PRODUCT OR/ AND SERVICE

 

Pasta made mainly with raw local materials.

Variety of products and forms: spaghetti, macaroni, homemade noodles, trahanas and a variety of pasta products in different shapes. The package will also be handmade.

 7. PRODUCTION PROCEDURE

7.1 DESCRIPTION OF THE PRODUCTION PROCEDURE (stages and organization of the production procedure or the way to implement our services)

Α. Selection and purchase of raw materials from local producers from Lesvos and Limnos.

Β. Kneading and addition of aromatic substances as well as other ingredients such as spinach, eggs, tomatoes et.c.

C. Production of pasta in a variety of shapes using appropriate equipment.

D. Drying (of pasta)

E. Weighing- Packaging of products

F. Storing of products

G. Promotion of products

7.2 SUPPLIERS

 We will prefer local producers from Lesvos- Limnos.

7.3 PRODUCTION STAFF

              There are five members in the production staff (who are also the founders of the business).

7.4. EQUIPMENT ANALYSIS

– kneading machine

– machine for the production of pasta

– drying machine

– oven

– weighing machines/scales

– fridge

– 2 butane gas burners

– 2 stainless cabinets

– stainless cookware

– 2 counters

– bureau

– seats

– shelves

– computer and printer

– telephone/fax machine

– cash machine

– van

8.1 SPECIFICATION OF THE PRICE OF THE PRODUCTS

Depending on the kind of product the price ranges from 2 to 4 Euros.

 9.  FINANCIAL ANALYSIS

TABLE OF THE BUDGET OF THE RUNNING COSTS

Costs

1st   Year

2nd Year

3rd Year

Equipment

19.800

Payroll

Costs of  third party services

2.000

Rent

12.000

Operating cost

1.500

Advertising/ Marketing

1.200

Building insurance

700

Transportation expenses

3.600

Fixed costs

4.200

Means of transport

Total

45.000

 

 

  1. 10.  CONCLUSION

            With the right promotion and due to the high-quality of our products in combination with our reasonable prices, we hope that we will have capital amortisation after five years. We believe in the long sustainability of our business, as well as the expansion of the business in all over Greece and other European countries.

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